THE SCREENING ROOM04 SELECTED FILMS / ORIGINAL WORK
01 / BRAND STORYTELLING
Xgrid. A company in motion.
A character-led introduction combining workplace imagery, service themes and company culture.
Original audio is retained. Caption availability depends on the source player.
01 / THE THREAD THROUGH THE WORK
Help someone see the point.
Motion can introduce an unfamiliar idea, give a product a story, or make a process easier to follow.
These pieces bring together illustration, typography and time. Presenting them by communication purpose makes the range clearer: introducing a company, explaining a platform and guiding someone through a technical subject.
Tools listed in Arhum’s original collection: Adobe After Effects, Illustrator and Media Encoder. Individual film credits and outcomes are not specified in the source portfolio.
02 / LOOK A LITTLE CLOSER
Different stories. Different jobs to do.
EDITORIAL NOTES ON THE ORIGINAL WORK
01
XGRID / BRAND FILM
Give the company a face.
Character illustration provides a recurring human presence while the film moves through services and workplace culture.
COMMUNICATION TASK
Introduce a company’s identity and offering.
WHAT TO NOTICE
The relationship between the presenter, colour changes and short text-led scenes.
02
ATLIN / PRODUCT STORY
Make the invitation clear.
A developer-facing introduction uses questions, icons and an energetic visual rhythm to frame a coding-platform proposition.
COMMUNICATION TASK
Introduce a platform and invite participation.
WHAT TO NOTICE
How questions set up the offer before feature-led scenes and a closing invitation.
03
SENSUS / FIBER MOUNTAIN
Make technology approachable.
A product explainer included in Arhum’s motion collection. Its visual presentation pairs simplified hardware imagery with on-screen labels.
COMMUNICATION TASK
Present a technical product.
WHAT TO NOTICE
How labelled views support explanation of an unfamiliar device.
04
J-SERIES / FIBER MOUNTAIN
Give instruction a friendly entry.
The published film is titled “Fiber Mountain J-Series Patch Panel – A Quick Tutorial.” Its illustrated opening establishes a welcoming tone for a technical subject.
COMMUNICATION TASK
Introduce a product tutorial.
WHAT TO NOTICE
The handoff from an approachable introduction to the product information.
03 / A NEW 2026 DIRECTION
Less on screen. More in the sequence.
A new kinetic title study inspired by ATLIN’s coding-platform theme. Play it. Pause it. Scrub it.
New silent browser-based study, not a replacement for the original film or an approved ATLIN campaign. Playback starts only on request. Reduced-motion preferences are respected.
04 / FROM THE ORIGINAL COLLECTION
Small experiments belong here, too.
The source page also includes an animated GIF. It stays available as a separate motion experiment, alongside the longer films.
↻
ORIGINAL MOTION EXPERIMENT
Press play to load the animation.
MOTION × LEARNING × DESIGN
A visual voice. A reason to use it.
This collection sits alongside Arhum’s learning design and research: another way to organise information, direct attention and help an audience follow an idea.